In a world where the digital transformation is becoming more of a reality with each new day, some business models that worked very well offline are starting to make headway into the online world. If there is one such model that has shown numerical growth in the beauty and luxury industry in recent months, it
At LuxStyle Consulting, we are delighted at the success of Consultaqui.com, a digital platform that aims to connect professionals in the areas of personal and commercial development, that organised its first event in Europe “Think Positive, Do something different” in aid of the Aladina Foundation. The opening of the event involved the marvellous Wisi Sarandeses, Fundación Aladina, who
The other main protagonist of the fashion chain is trend agencies. Their objective is to minimize uncertainty in the sector, providing the same information to those who design, manufacture and commercialise because they know beforehand it is going to be centred on demand and what the consumer is going to buy. The consumer determines the
At LuxStyle Consulting’s offices, we could not be happier, because we were invited by PonsIP to participate in their official new programmes presentation and to celebrate it and strengthen our ties with PonsIP collaborators, PonsIP dedicated their morning to getting to know each other better, talked about fashion, luxury and law, looked for work synergies and spent some
Last night, Fely Campo presented her outstanding collection at Costura España Catwalk, which was completely exquisite showing her preference for clothes that display the strength of the female personality. This is a faithful extension to the exquisite expertise and glamorous style for which Fely Campo is known. LuxStyle Consulting couldn´t miss her collection and say
At LuxStyle Consulting’s Madrid offices, we could not be happier, because we have commenced our journey with strength and building a team! Last week we wanted to do our official team presentation and to celebrate it and strengthen our ties with LuxStyle Consulting’s collaborators, we shared an Irish soiree thanks to Jameson Spain
Marketing for a luxury brand is not the same as marketing for a mass consumer brand. Luxury brands have their own distinct personalities and exclusive natures meaning that traditional marketing – guerrilla tactics, consumer, mass communication – are exactly the opposite of what is needed. From here, the main doubt for luxury brands is, do