The opening of the event involved the marvellous Wisi Sarandeses, Fundación Aladina, who spoke to us about the work of the foundation and the different ways of collaborating, assuring us that every donation is the smile of a child with cancer.
The other main protagonist of the fashion chain is trend agencies. Their objective is to minimize uncertainty in the sector, providing the same information to those who design, manufacture and commercialise because they know beforehand it is going to be centred on demand and what the consumer is going to buy. The consumer determines the “chain” every season. In this way, “the margin of error in the risky fashion sector is reduced” states Rodi in Tungate (2008, p.119).
At LuxStyle Consulting’s offices, we could not be happier, because we were invited by PonsIP to participate in their official new programmes presentation and to celebrate it and strengthen our ties with PonsIP collaborators,
PonsIP dedicated their morning to getting to know each other better, talked about fashion, luxury and law, looked for work synergies and spent some time with their special guest Hannibal Laguna, Alex Penadés, Retail Division Director y North America Business Innovation Jeanología Directors and Jorge Arévalo from FSH Branding,
It was a great day where we learned very interesting things! We don’t want to leave without acknowledging the presence and work of our IT-Models and important professionals that helped LuxStyle´s Consulting at the presentation
And so, we bid you farewell for now, we will see you in our next post,
Last night, Fely Campo presented her outstanding collection at Costura España Catwalk, which was completely exquisite showing her preference for clothes that display the strength of the female personality. This is a faithful extension to the exquisite expertise and glamorous style for which Fely Campo is known.
LuxStyle Consulting couldn´t miss her collection and say hi to some of our IT-Models in a wonderful night in which Fashion, Luxury and Bridal intermingled!
Marketing for a luxury brand is not the same as marketing for a mass consumer brand. Luxury brands have their own distinct personalities and exclusive natures meaning that traditional marketing – guerrilla tactics, consumer, mass communication – are exactly the opposite of what is needed.
From here, the main doubt for luxury brands is, do I launch into digital business?
And the answer to this question is undoubtedly: YES!
AdminThe Keys of Online Marketing in the Luxury Sector