CORPORATE DOSSIER

Here is our CORPORATE DOSSIER in witch we offer our updated services. Values, Activities and Experience are reflected in this document. For more information, visit our DOSSIER

LUXURY LABELS SEEK TO ATTRACT THE NEW GENERATION (II)

As we have already said, the future of Tik-Tok continues to be uncertain, despite the company deleting more than 105 million videos that did not comply with US legislation; until Trump approves the Oracle-Wallmart & Tik-Tok agreement, the destiny of the application will remain unclear. However, luxury labels continue to look for ways to communicate

SHATTERING MYTHS ABOUT THE RECRUITMENT OF “SENIORS” IN THE LUXURY INDUSTRY

In recent years, the Luxury and Fashion industry has been talking about meeting the Agenda 2020 objectives focused on saving energy and boosting sustainability, driven by the European Union. Similarly, other projects have been developed, to seek greater gender, race and cultural inclusivity, but what about age? What if age were the biggest challenge to

LUXURY LABELS SEEK TO ATTRACT THE NEW GENERATION (I)

For many years, luxury labels have been slow to adopt new technology and trends in communication and marketing, having always been characterised by values founded in tradition, craftmanship, customization and exclusivity. In recent years, as the digital transformation has accelerated, high-end firms have come to realise that if they are to develop a competitive advantage

HEALTH AND SAFETY WILL BE THE NEW LUXURY

The pandemic has completely shaken up the relationship between labels and their customers. Labels have had to innovate to adapt to customer concerns and their new forms of consumption as well as the legal requirements governing public health. The luxury industry was already familiar with these constraints as their consumers are more demanding, meaning companies

Does the subscription model work in the Beauty sector?

In a world where the digital transformation is becoming more of a reality with each new day, some business models that worked very well offline are starting to make headway into the online world. If there is one such model that has shown numerical growth in the beauty and luxury industry in recent months, it

HIGHLY PREPPY PRESENTS ITS SS2020 COLLECTION, “SILKY WAVES”

Our favourite label, Highly Preppy, brought Madrid to a standstill once again when it presented its Spring/Summer20 Silky Waves collection in its flagship store in Madrid’s Salamanca neighbourhood. Guests enjoyed a spectacular catwalk show of the usual high standard, with a surfer-inspired, feminine and refreshing collection, rich in colour and very, very Preppy. As always,

The Keys of Online Marketing in the Luxury Sector

Marketing for a luxury brand is not the same as marketing for a mass consumer brand. Luxury brands have their own distinct personalities and exclusive natures meaning that traditional marketing – guerrilla tactics, consumer, mass communication – are exactly the opposite of what is needed. From here, the main doubt for luxury brands is, do

A Luxury inauguration at the more Exclusive & Fashion Club in Madrid

Urbano Galindo successfully inaugurated his exhibition in Madrid, Urbano´s artwork is created with a technique mixing mirror and polycarbonate materials. The principal colours are purple, blue and gold. The attendance at the exhibition included celebrities from business and the arts, who were highly impressed with and enthusiastic about the artist´s work.  In the midst of

LuxStyle successfully present the inauguration Fashion Week Madrid; Juana Martín

LuxStyle Consulting successfully organised and presented the inauguration of the Mercedes Benz Fashion Week at the Railway Museum with the new collection created by the designer Juana Martin. Highlighting the luxury and exclusive nature of the event was the presence of Begoña López, wife of the President of the Government in her first appearance in

Marajai & LuxStyle Consulting at “The Royal Gala Dubai”

The designer Yaimara Muñoz presented her bag collection in Dubai in collaboration with House of Hend (Princess of Dubai´s Brand), in which a palate of colour was dominated by blue, red and black. Her elegant and feminine style captivated Her Highness Princess Sheika Hend Al Qassemi, Princess of Dubai. This is a totally feminine collection