Fitur(International Tourism Trade Fair)arrived in Madrid last week, and with it, ever increasing new business opportunities are available in many countries and sectors. We, like every year, are there investigating what we will face in 2017, and are focusing on what is and what will be in the coming years, the real treasure of the luxury market, the last giant Asian market, with 1,300 million inhabitants and nothing less than 370,000 millionaires (facts estimated for 2020 according to WealthInsight we should take it more seriously.
Every year, 83 international trade shows take place in 8 specialised areas of the fashion industry, with a total of 178 editions in 4 of the 5 continents (Figure 1).
Fashion trade shows continue to have a huge effect on the international field. They are a space in which the main players of the fashion industry meet each other. Trade shows and fashion shows form an integral part in the communication of fashion. Entering into this horizon in 2017 is a real pleasure.