In LuxStyle Consulting`s offices in Madrid we couldn’t be happier that last week we successfully hosted our final event of the summer season in Madrid, and now as many of you know, some members of our team will be in Marbella next week for all of July and August.
We have already spent many months collaborating with different institutions and many of you are already familiar with our “Evenings of Fashion and Luxury” events. In this last one, we wanted to go a step further and give visibility to ViginiaVallejo (Ganadora del Ego Samsung), the designer of a swimwear collection that is hand-embroidered with individual Swarovski crystals, and for this we had a catwalk which was a treat for the eyes for all who were invited.
The other main protagonist of the fashion chain is trend agencies. Their objective is to minimize uncertainty in the sector, providing the same information to those who design, manufacture and commercialise because they know beforehand it is going to be centred on demand and what the consumer is going to buy. The consumer determines the “chain” every season. In this way, “the margin of error in the risky fashion sector is reduced” states Rodi in Tungate (2008, p.119).
From Louis XIV to the dictatorship of trends: fashion, design and business
Once upon a time…
Everything started in Paris with Worth, who was considered the first creator of a fashion brand and the fusion of design with business. Worth designed dresses for Eugenia of Montijo, wife of Napolean III, who was considered along with Marie Antoinette one of the first celebrities of history. In fact, this same author indicates, quoting the anthropologist Remaury, that the Anglosaxon term “fashion” comes from the French “façon” which means to work in a determined way. In French, it is called “Travaux á façon” in dressmaking (Tungate, 2008).
Last Friday (26/04/2017) LuxStyle Consulting organised once again an exclusive event together with FLIS (Fashion Law Institute Spain). It was a marvellous meeting where topics discussed included not only how to produce a fashion event, but also the future of them and where this industry is going.
It was a pleasure to discuss this with important attendees that helped us to understand that a careful and delicate selection of personnel as well as appropriate staging are essential values to take into account in a production in the world of luxury.
Last night, Fely Campo presented her outstanding collection at Costura España Catwalk, which was completely exquisite showing her preference for clothes that display the strength of the female personality. This is a faithful extension to the exquisite expertise and glamorous style for which Fely Campo is known.
LuxStyle Consulting couldn´t miss her collection and say hi to some of our IT-Models in a wonderful night in which Fashion, Luxury and Bridal intermingled!
The good thing about Momad Shoes is that it has lasted many days. Many days full of fashion, style, design and inspiration. The bad thing is that, like all good things, it also comes to an end.
Between catwalk and catwalk, we have come backstage to observe the atmosphere… and it is in these moments that we see how the models run from one side to the other, the hairdryers don’t stop making noise, the hairdresser adds the last few touches, the make-up artist quickly goes over the models’ lips, the illustrious attendees talk to the press, the rhythm is frantic! It’s marvellous!And unfortunately, it all stops, the models stay still with the conductor. Everything is ready! Everything is silent! One, two, three… The show has just started! And we want to share this moment with you.
When we talk about sustainable fashion, we subconsciously think about organic materials, water usage, traceability, transparency, acceptable conditions in the workplace and recycling. But the proposals in the field of sustainability have omitted the aspects most relevant to the person, when they are the focal point for the development of a sustainable conscience. Sustainability in the field of material will be possible if we reach individuals’ consciences.