The Keys of Online Marketing in the Luxury Sector

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Marketing for a luxury brand is not the same as marketing for a mass consumer brand. Luxury brands have their own distinct personalities and exclusive natures meaning that traditional marketing – guerrilla tactics, consumer, mass communication – are exactly the opposite of what is needed.

From here, the main doubt for luxury brands is, do I launch into digital business?

And the answer to this question is undoubtedly: YES!

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