The good thing about Momad Shoes is that it has lasted many days. Many days full of fashion, style, design and inspiration. The bad thing is that, like all good things, it also comes to an end.
Between catwalk and catwalk, we have come backstage to observe the atmosphere… and it is in these moments that we see how the models run from one side to the other, the hairdryers don’t stop making noise, the hairdresser adds the last few touches, the make-up artist quickly goes over the models’ lips, the illustrious attendees talk to the press, the rhythm is frantic! It’s marvellous!And unfortunately, it all stops, the models stay still with the conductor. Everything is ready! Everything is silent! One, two, three… The show has just started! And we want to share this moment with you.
Marketing for a luxury brand is not the same as marketing for a mass consumer brand. Luxury brands have their own distinct personalities and exclusive natures meaning that traditional marketing – guerrilla tactics, consumer, mass communication – are exactly the opposite of what is needed.
From here, the main doubt for luxury brands is, do I launch into digital business?
And the answer to this question is undoubtedly: YES!
AdminThe Keys of Online Marketing in the Luxury Sector
When we talk about sustainable fashion, we subconsciously think about organic materials, water usage, traceability, transparency, acceptable conditions in the workplace and recycling. But the proposals in the field of sustainability have omitted the aspects most relevant to the person, when they are the focal point for the development of a sustainable conscience. Sustainability in the field of material will be possible if we reach individuals’ consciences.
Fitur(International Tourism Trade Fair)arrived in Madrid last week, and with it, ever increasing new business opportunities are available in many countries and sectors. We, like every year, are there investigating what we will face in 2017, and are focusing on what is and what will be in the coming years, the real treasure of the luxury market, the last giant Asian market, with 1,300 million inhabitants and nothing less than 370,000 millionaires (facts estimated for 2020 according to WealthInsight we should take it more seriously.